Expanding Your Business: Selling on Amazon USA from India

Starting to sell on Amazon USA from India can be a great opportunity for your business. Follow these steps to get started:

1. Understand Amazon’s Policies and Regulations

• Familiarize yourself with Amazon’s selling policies and guidelines for international sellers.
• Learn about the legal and regulatory requirements for exporting goods from India and importing them into the USA.

2. Register for an Amazon Seller Account

• Choose between an individual seller account or a professional seller account, depending on your sales volume and business goals.
• Provide necessary documentation such as identification, bank details, and proof of address for verification.

3. Obtain Required Export Documents

• Import Export Code (IEC): Obtain this 10-digit code from the Directorate General of Foreign Trade.
• Authorized Dealer (AD) Code: Get an AD code letter from your bank for foreign exchange transactions.
• Letter of Undertaking (LUT): Use this to export goods without paying Integrated Goods and Services Tax (IGST).
• Importer on Record (IOR): Consider working with an IOR in the USA to handle customs and compliance.

4. Source Products and Find Suppliers

• Research potential products to sell using tools like AMZScout.
• Find suppliers in India or through platforms like Alibaba.
• Evaluate supplier reputation, negotiate rates, and request samples to ensure product quality.

5. Optimize Your Listings

• Create high-quality listings with clear, professional product photos and engaging descriptions.
• Use relevant keywords and keyword optimization tools to improve your product’s visibility.
• Consider using AMZScout's Listing Builder for efficient keyword management.

6. Choose a Fulfillment Method

• Fulfillment by Amazon (FBA): Amazon handles storage, shipping, and customer service for you.
• Fulfillment by Merchant (FBM): You handle storage, shipping, and customer service yourself.

7. Set Up Shipping and Logistics

• Coordinate with logistics providers for international shipping to the USA.
• Ensure compliance with import regulations and customs requirements.
• Monitor and track your shipments to ensure timely delivery.

8. Launch and Promote Your Products

• Start selling your products on Amazon USA.
• Use Amazon’s advertising and promotion tools to increase your product’s visibility.
• Monitor your sales performance and customer feedback for continuous improvement.

9. Monitor and Optimize Your Business

• Continuously review and optimize your product listings and business operations.
• Stay updated on Amazon’s policies and market trends.
• Use data analytics and tools like AMZScout to track performance and make informed decisions.

By following these steps, you can successfully start selling on Amazon USA from India. Remember to continuously monitor and adjust your strategies for better performance and profitability

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