What Is SEO?
Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
Google’s algorithm
In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.
In our view, the factors in Google’s algorithm can be divided into two categories, which determine the ranking of your website together:
1 On-page SEO factors
On-page SEO factors are all the things you can influence on your website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. WordPress actually is a rather SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges are covered.
The structure of your website, your site speed and the content of your site are other important on-page SEO factors. Just browse through the different categories of our SEO blog to find all those important on-page ranking factors.
2 Off-page SEO factors
Next to on-page SEO factors, there are off-page SEO factors. These off-page SEO factors are a bit more difficult to influence, though. The most important off-page factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in Google will be.
8 Great On-Page SEO Techniques
1. Page Titles
2. Meta Descriptions
3. Meta Tags
4. URL Structure
5. Body Tags (H1, H2, H3, H4, etc.)
6. Keyword Density
7. Image SEO
8. Internal Linking
Great Off-Page SEO Techniques
1. Creating Shareable Content
2. Influencer Outreach
3. Contribute as Guest Author
4. Social Media Engagement
5. Social Bookmarking Sites
6. Forum Submission
7. Blog Directory Submission
8. Article Submission
9. Question and Answer
10. Video Submission
11. Image Submission
12. Infographics Submission
13. Document Sharing
2. Influencer Outreach
3. Contribute as Guest Author
4. Social Media Engagement
5. Social Bookmarking Sites
6. Forum Submission
7. Blog Directory Submission
8. Article Submission
9. Question and Answer
10. Video Submission
11. Image Submission
12. Infographics Submission
13. Document Sharing
No comments:
Post a Comment