Google Display ad certification question

• Where can you place a client’s image and video ads?
• Which remarketing list segment will typically have the highest volume of viewers?
• How does an extension work on a Display ad?
• Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
• What does remarketing allow you to do? (Choose 2)
• An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
• Which bidding type is only available for ads on the Display Network?
• You're seeking an ad format to support influencing consideration for your brand. You'd also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
• If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
• If a display ad has been disapproved, how do you submit a request for another review?
• You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
• Ads are likely to be most contextually relevant to the sites on which they appear when using:
• You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
• In order to use remarketing with Google Analytics, you need to:
• Which functionality applies to HTML5 ads?
• Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:
• You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
• You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
• Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
• You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
• In your next campaign you'd like to show images of your products in your ads. What campaign type do you choose?
• How many websites are part of the Google Display Network?
• You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn't move any further into your site?
• The dynamic remarketing tag collects data such as:
• Which is a benefit of using display advertising with Google to build brand awareness?
• James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
• Which practice would violate Google’s editorial and professional requirements?
• What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
• Which practice would be acceptable under Google’s editorial and technical requirements?
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• There's no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
• Dynamic remarketing lets an advertiser:
• Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?
• Which bidding strategy should use you if you want to increase revenue from your ad spend?
• Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
• Which feature applies to the Display Network but not the Search Network?
• What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?
• When planning a campaign, the first thing an advertiser thinks about should be:
• Display inventory on the Display Network is published by AdSense or:
• You'd like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
• What is the reach of the Google Display Network?
• What are the key benefits of using the Google Display Network? (Choose 2)
• You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?
• Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
• Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
• For an advertiser focused on branding, what are the key success metrics?
• Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
• Which ad format is recommended for building awareness?
• In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
• A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?
• In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
• Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
• If you'd like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
• Frequency capping gives advertisers the ability to specify a limit to the number of:
• An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?
• To raise awareness of what you're advertising without limiting who might see your ads, you should:
• Which bidding option is best suited for an advertiser focused on branding goals?
• In–market audience targeting consists of people:
• Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
• On the Display Network, enhanced cost–per–click (ECPC) automatically:
• View–through conversions are available only to:
• When should you use automated bidding?
• Why is it recommended to separate Display Network campaigns from Search Network campaigns?
• Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
• How long should advertisers wait after creating a new Display campaign before analyzing its performance?
• Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
• Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
• An advertiser who wants to target specific categories of video content on the Display Network should:
• A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
• An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
• What can you do by creating a separate campaign that's targeted only to the Display Network?
• A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
• You might choose to use preferred layouts for dynamic display ads if your client:
• If an advertiser chooses to run ads in image formats, Google will:
• You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
• Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
• If John is setting up a new video campaign, which manual bidding strategy should he use?
• For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
• A custom Lightbox ad must have a format hosted in:
• When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
• Viewable cost–per–thousand impressions (vCPM):
• Which report is helpful when using site and category exclusions?
• Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
• Which is a benefit of using a Lightbox ad?
• “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
• True or False: An advertiser can target mobile apps via AdWords.
• Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?
• An advertiser would benefit from using affinity audience targeting if they want to reach people:
• Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
• Which manual bidding strategy can you use to increase your reach?
• An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
• Targeting by topic is a good strategy if your client wants to:
• Cost–per–thousand impressions (CPM) bidding is only available for:
• Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
• Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
• When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
• What targeting options are available on the Display Network? (Choose 2)
• An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
• Which bidding option is best suited for an advertiser focused on direct response marketing goals?
• Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?